Charting the New Frontiers of Intellectual Property Protection of Fashion Brands and Designs Conference

Date: May 10, 2014 (Saturday)
Venue: Conference Room, 11/F, Cheng Yu Tung Tower, University of Hong Kong Faculty of Law

The conference was jointly organized by our Centre and the Fashion Law Institute.  The conference provided 6 CPD points to eligible attendees.

Fashion is one of the world’s most important creative industries. It is estimated that the annual global fashion industry revenue has hit $ 1.2 trillion. In the context of the growing importance of the fashion industry, this conference brings together leading practitioners and scholars to share their perspectives on hot topics and recent trends in intellectual property protection of fashion designs and brands.


Keynote Speech

Valérie Sonnier, Global Intellectual Property Director, Louis Vuitton/LVMH Fashion Group

Moderator: Tan Loke-Khoon, Partner and Head of Intellectual Property Practice Group, Hong Kong/China Regional (Asia) IP Practice Group Leader, Baker & McKenzie


Panel 1: Sharing Session by Fashion Designers and Brand Owners

Moderator: Susan Scafidi, Professor and Academic Director, Fashion Law Institute


Ewa Abrams, Associate General Counsel & Chief Privacy Officer of Tiffany & Co. (New York)

Rachel Dooley, Designer, Gemma Redux

Sarah Feingold, Counsel, Etsy, Inc. (

Fred Felman, Chief Marketing Officer, MarkMonitor

Edith Law, Co-Founder,  ZTAMPZ Limited; Chair,  Fashion Farm Foundation; President,  Stanford Club of Hong Kong

Nicole Marra, General Counsel and Corporate Secretary, Gucci America, Inc.


Panel 2: New Strategies to Protect Intellectual Property in the Fashion Market

Moderator: Kenny Wong, Senior Consultant, Mayer Brown JSM


Celeste Ang, Associate Principal, Baker & McKenzie.Wong & Leow

Use of Alternative Dispute Resolution in the Fashion Industry


Astor Chan, Senior Director & Associate General Counsel, Ralph Lauren Asia Pacific Limited

Holistic Strategies to Brand Protection


Satyapon Sachdecha, Managing Partner, Satyapon & Partners Ltd.; President of The Intellectual Property Association of Thailand; Visiting Lecturer on IP Law, Faculty of Law, Thammasat University & Dhurakij Pundit University

IP Protection of Fashion Brands: Thailand Experiences


Annie Tsoi, Partner, Deacons

Formulating Strategies to Achieve Maximum Efficiency in Protecting Fashion Brands


Panel 3: New Issues and Trends in Intellectual Property and Fashion

Moderator: Jasmine Karimi, Director & Associate General Counsel, Coach Inc. (Asia)


Dennis Cai, Assistant Secretary-General, Hong Kong International Arbitration Center

Luxury Brand Protection in the Internet of New gTLDs


Alan Chiu, Partner, Mayer Brown JSM

IPR Enforcement Strategies for Fashion Brands in Hong Kong and China


Haifeng Huang, Partner, Jones Day

Parallel Imports and Online Brand Protection


Maria Smith, Partner, Baker & McKenzie

3D Printing and Its Implications for the Fashion Industry


Panel 4: Landmark Fashion Cases and Legislative Developments

Moderator: Jason Y. Ng, Head of Debt Capital Markets, Asia-Pacific, CIB Legal at BNP Paribas


Irene Calboli, Professor of Law, Marquette University Law School & Visiting Professor, Faculty of Law, National University of Singapore

Gucci v. Guess: Battle of Fashion Titans across the Oceans


Winnie Tam SC, Senior Counsel of the Hong Kong Bar, Des Voeux Chambers

Second Lines or Imitations? Defensive Weapons in the Law of Trade Mark Infringement and Passing-off


Grace Wong, Associate, Baker & McKenzie

Revision to the PRC Trademark Law and How it Affects Fashion Brands


Panel 5: Public Policy, Intellectual Property, and Fashion

Moderator: Haochen Sun, Assistant Professor of Law, University of Hong Kong


Alexandra George, Senior Lecturer, University of New South Wales Law Faculty

The Law of Authenticity: Fashion, Fakes and Fame


Dan Hunter, Professor of Intellectual Property and Innovation, Queensland University of Technology

Fashion Branding for the One Percent


Peter Yu, Kern Family Chair in Intellectual Property Law, Drake University Law School

Counterfeit Chic in China

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