The Distinctiveness of a Fashion Monopoly

Author: Haochen Sun

Published in UC Davis Law Review, Vol. 46, 547-579 (2013).

This Article presents this stark contrast between the different worlds of luxury and poverty as a lens through which we can see the existence of an ethical crisis in our society. It offers a proposal to tackle this crisis. The Article argues for the creation of an “ethical responsibility initiative” that requires luxury companies to take on an ethical responsibility to actively disseminate information about the plight of human life under absolute poverty. It further examines how trademark law should be reformed to foster and promote the ethical responsibilities of luxury companies and consumers. Based on this proposal, the Article shows how trademark law can play a better social role from the ethical responsibility perspective. View full article here.