Saturday, May 10, 2014

VenueConference Room, 11/F, Cheng Yu Tung Tower, University of Hong Kong Faculty of Law

8:45-9:20am     Registration

9:20-9:30am    Welcome Remarks

9:30-10:00am  Keynote Speech

  • Valérie Sonnier, Global Intellectual Property Director, Louis Vuitton/LVMH Fashion Group
  • Moderator: Tan Loke-Khoon, Partner and Head of Intellectual Property Practice Group, Hong Kong/China Regional (Asia) IP Practice Group Leader, Baker & McKenzie


Panel 1: Sharing Session by Fashion Designers and Brand Owners

  • Moderator: Susan Scafidi, Professor and Academic Director, Fashion Law Institute
  • Ewa Abrams, Associate General Counsel & Chief Privacy Officer of Tiffany & Co. (New York)
  • Rachel Dooley, Designer, Gemma Redux
  • Sarah Feingold, Counsel, Etsy, Inc. (
  • Fred Felman, Chief Marketing Officer, MarkMonitor
  • Edith Law, Co-Founder,  ZTAMPZ Limited; Chair,  Fashion Farm Foundation; President,  Stanford Club of Hong Kong
  • Nicole Marra, General Counsel and Corporate Secretary, Gucci America, Inc.

11:00-11:10am Coffee break

11:10 -12:40pm

Panel 2: New Strategies to Protect Intellectual Property in the Fashion Market

  • Moderator: Kenny Wong, Senior Consultant, Mayer Brown JSM
  • Celeste Ang, Associate Principal, Baker & McKenzie.Wong & Leow
    • Use of Alternative Dispute Resolution in the Fashion Industry
  • Astor Chan, Senior Director & Associate General Counsel, Ralph Lauren Asia Pacific Limited
    • Holistic Strategies to Brand Protection
  • Satyapon Sachdecha, Managing Partner, Satyapon & Partners Ltd.; President of The Intellectual Property Association of Thailand; Visiting Lecturer on IP Law, Faculty of Law, Thammasat University & Dhurakij Pundit University
    • IP Protection of Fashion Brands: Thailand Experiences
  • Annie Tsoi, Partner, Deacons
    • Formulating Strategies to Achieve Maximum Efficiency in Protecting Fashion Brands 

12:40-1:30pm   Lunch break


Panel 3: New Issues and Trends in Intellectual Property and Fashion

  • Moderator: Jasmine Karimi, Director & Associate General Counsel, Coach Inc. (Asia)
  • Dennis Cai, Assistant Secretary-General, Hong Kong International Arbitration Center
    • Luxury Brand Protection in the Internet of New gTLDs
  • Alan Chiu, Partner, Mayer Brown JSM
    • IPR Enforcement Strategies for Fashion Brands in Hong Kong and China
  • Haifeng Huang, Partner, Jones Day
    • Parallel Imports and Online Brand Protection
  • Maria Smith, Partner, Baker & McKenzie
    • 3D Printing and Its Implications for the Fashion Industry

2:50-3:10pm  Coffee break


Panel 4: Landmark Fashion Cases and Legislative Developments

  • Moderator: Jason Y. Ng, Head of Debt Capital Markets, Asia-Pacific, CIB Legal at BNP Paribas
  • Irene Calboli, Professor of Law, Marquette University Law School & Visiting Professor, Faculty of Law, National University of Singapore
    • Gucci v. Guess: Battle of Fashion Titans across the Oceans
  • Winnie Tam SC, Senior Counsel of the Hong Kong Bar, Des Voeux Chambers
    • Second Lines or Imitations? Defensive Weapons in the Law of Trade Mark Infringement and Passing-off
  • Grace Wong, Associate, Baker & McKenzie
    • Revision to the PRC Trademark Law and How it Affects Fashion Brands

4:10-4:30pm   Coffee break


Panel 5: Public Policy, Intellectual Property, and Fashion

  • Moderator: Haochen Sun, Assistant Professor of Law, University of Hong Kong
  • Alexandra George, Senior Lecturer, University of New South Wales Law Faculty
    • The Law of Authenticity: Fashion, Fakes and Fame
  • Dan Hunter, Professor of Intellectual Property and Innovation, Queensland University of Technology
    • Fashion Branding for the One Percent
  • Peter Yu, Kern Family Chair in Intellectual Property Law, Drake University Law School
    • Counterfeit Chic in China

For inquiries about the conference program, please contact Professor Haochen Sun at haochen.sun[at]